Client: Aider
Agency: Bly
Web site: Ståle Hevrøy/Bly
Visual identity signage and interior concept for accounting agency Aider. Aider lends its name from a mountain climbing device called aider and is a metaphor for Aider helping their clients with their everyday needs in administration and accounting. The mountain top in the A in the logo is a subtle hint to the story behind the name.

Aider is a Norwegian accounting company with an aim to simplify the way accounting is done. They are digitalizing the accounting process and hence gives their accountants more time for counseling their clients. 

Their new visual identity focuses on simplifying, cutting away everything unnecessary, and focusing on humans. The imagery leads the thoughts to people with big visions looking into the future. The diagonal shape represents growth and rising figures.

The name Aider comes from mountain climbing and is a helping device. Just what they want to be perceived as. The A in the logo has a subtle reference to a mountain, a nod to the origin of the name.
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